Heartland Publications to Emerge on Schedule from Chapter 11 Protection; Nearly Half of Prior Debt Is Eliminated;
21 months ago | 2664 views | 0 0 comments | 18 18 recommendations | email to a friend | print
Clinton, Conn. – April 30, 2010 – Heartland Publications, LLC, which operates 50 paid-

circulation newspapers and numerous free or controlled distribution products in nine states,

will emerge from Chapter 11 protection tomorrow, May 1, after only 19 weeks. The

emergence follows the April 16th confirmation hearing at which no creditors voted against

the company’s amended, pre-negotiated Plan of Reorganization.



“The reorganized company is well positioned for success,” stated Michael C. Bush, president

and chief executive officer. “Even throughout the Chapter 11 process, Heartland’s

performance has continued to improve as our dedicated employees have remained focused on

serving our communities and advertisers. In fact, Heartland’s operating profit for the first

quarter of 2010 is up more than 10 percent over the first quarter of the prior year. March

revenues exceeded revenue year-over-year, and we expect full-year 2010 to exceed 2009.”



The company’s Plan of Reorganization exchanges $70 million of existing first-lien debt into

two term loans of $60 million and $10 million, respectively, plus an additional $2 million

revolving credit facility. Equity in the company will be dedicated primarily to the first-lien

lenders, with smaller percentages reserved for the second-lien claimholders and certain

management. These shares are being distributed immediately and replace any prior shares,

which are cancelled.



The Plan also calls for the payment in full to general, unsecured claims, which are primarily

trade-related claims. These disbursements are scheduled to be made within the next two

weeks and completed within 60 days on undisputed claims. Management of the company

continues as before and Michael Bush will remain a member of the new five-member board

of directors.



With the debt restructuring now completed, management can turn its attention solidly to the

future. “We continue to enhance our role in our communities and respond to the requests of

our newspapers’ readers and advertisers,” Bush said. “We are moving forward with

OurCommunity Directories, which provide community specific telephone listings, important

town information and data and support local charitable giving. We Clinton, Conn. – April 30, 2010 – Heartland Publications, LLC, which operates 50 paid-

circulation newspapers and numerous free or controlled distribution products in nine states,

will emerge from Chapter 11 protection tomorrow, May 1, after only 19 weeks. The

emergence follows the April 16th confirmation hearing at which no creditors voted against

the company’s amended, pre-negotiated Plan of Reorganization.



“The reorganized company is well positioned for success,” stated Michael C. Bush, president

and chief executive officer. “Even throughout the Chapter 11 process, Heartland’s

performance has continued to improve as our dedicated employees have remained focused on

serving our communities and advertisers. In fact, Heartland’s operating profit for the first

quarter of 2010 is up more than 10 percent over the first quarter of the prior year. March

revenues exceeded revenue year-over-year, and we expect full-year 2010 to exceed 2009.”



The company’s Plan of Reorganization exchanges $70 million of existing first-lien debt into

two term loans of $60 million and $10 million, respectively, plus an additional $2 million

revolving credit facility. Equity in the company will be dedicated primarily to the first-lien

lenders, with smaller percentages reserved for the second-lien claimholders and certain

management. These shares are being distributed immediately and replace any prior shares,

which are cancelled.



The Plan also calls for the payment in full to general, unsecured claims, which are primarily

trade-related claims. These disbursements are scheduled to be made within the next two

weeks and completed within 60 days on undisputed claims. Management of the company

continues as before and Michael Bush will remain a member of the new five-member board

of directors.



With the debt restructuring now completed, management can turn its attention solidly to the

future. “We continue to enhance our role in our communities and respond to the requests of

our newspapers’ readers and advertisers,” Bush said. “We are moving forward with

OurCommunity Directories, which provide community specific telephone listings, important

town information and data and support local charitable giving. We

intend to expand this service into markets where Heartland does not currently operate

newspapers. We are also creating community news websites in communities that are not

currently served or are underserved by any newspaper. Finally, we will be re-launching our

advertising Stimulus Program with even greater offers for advertisers.”



Bush went on to confirm that “with a stronger balance sheet, we also intend to pursue growth

opportunities through acquisitions. Specifically, we will be reviewing opportunities in

communities adjacent to our existing operations.”



During the reorganization process, Heartland ensured a high level of attention to its readers,

advertisers and vendor partners. Reed Brown, CEO of Matchbin Inc., pointed out that

“Heartland Publications has been a very strong partner for Matchbin, and we are very

confident that Heartland will be a very successful community media company. Michael Bush

and his executive team have tremendous experience and leadership skills that will be critical

in expanding their content delivery and advertising solutions from print into the new online,

digital, and mobile media platforms.”



Brown further noted that Matchbin is working closely with Heartland’s publishers to launch

“new digital advertising solutions for small and medium businesses to help these companies

find new customers and grow their businesses. These newspapers provide a very important

service to local readers and businesses. By delivering great content and advertising solutions

in each of their communities, Heartland is positioned for a very bright and successful future.”



Ken Freedman, vice president of sales and marketing for MediaSpan, a leading provider of

software solutions for the publishing industry, concurred. “We believe strongly in the

continuance and growth of the publishing space, and companies like Heartland with their

strong leadership and vision are a shining example of what can be done in today’s

challenging market. We look forward to working with Heartland in the years to come as they

continue to perfect their business model.”



One of the company’s largest vendors, White Birch Paper Company, a major newsprint

supplier, summed up the position of many vendors: “We are proud and thankful to be a

major supplier to Heartland Publications,” affirmed Leighton Jordan, regional sales manager.



From its headquarters in Clinton, Conn., the company operates 50 paid-circulation

newspapers and numerous free or controlled distribution products in Georgia, Kentucky,

North and South Carolina, Ohio, Oklahoma, Tennessee, Virginia and West Virginia. The

company reaches more than 250,000 print subscribers each week and many others via

interactive websites. The company currently employs approximately 700 people.



Information about the company and its publications can be found at

www.heartlandpublications.com.

Comments
(0)
Comments-icon Post a Comment
No Comments Yet
Featured Newspapers